SEO Copywriter & Consultant | SEO Training
“I am convinced that the single best thing you can do to improve your search engine marketing is to focus on building great content for your buyers.” – David Meerman Scott, The New Rules of Marketing & PR.
And I’m convinced David Meerman Scott is right on. There are several reasons why.
1. Creating great content–stuff that’s informative, useful, funny, topical, insightful, even provocative–is bound to get linked to by bloggers and others. Search engines regard such links as votes of confidence for your content, which can help raise the content’s search result ranking.
2. The links you attract from other sites will help send targeted traffic to your content, where they can learn more about what you offer or make a purchase.
3. Great content isn’t about the company publishing it; it’s about the things that most interest the business’s customers. It’s delivered in the keywords and phrases the customer uses. It’s free of meaningless jargon (“next-generation scalable solution”) and hype.
4. Frequently creating cool web content also helps with search result rankings. The search engines tend to push fresh content higher in search results. So the more often you post new content, such as on a blog, the more opportunity you have to raise your search engine profile.
My Work as an SEO Copywriter – Consultant – Trainer
Content is the foundation of my work as an SEO copywriter, consultant, and trainer. I combine many years of experience as a journalist, blogger, and marketing/PR writer with SEO savvy, helping businesses of all sizes create content that attracts targeted, motivated traffic.
Through optimized content and link building strategies, I’ve helped clients ranging from solo proprietor businesses to global corporations. Says Mary Hickey, founder of Next Gen Memorials: “Jim did a complete analysis of my site and made the right changes for us to get noticed by the search engines. My traffic is up over 25% since he worked his magic and I’m seeing a dramatic difference in sales! More traffic=more sales.”
Clients include:
Cisco. I’ve developed over 100 pages for Cisco.com optimized for important keyword phrases, as well as provided SEO guidance for News@Cisco content. The majority of the pages continue to rank highly for their target search terms several years after they went live. For instance, the page I developed for small business firewall software still ranks no. 1 or 2 for that keyword phrase on Google.
The OutCast Agency. I work with The OutCast Agency‘s clients, optimizing press releases and web site copy, providing SEO training to marketing and PR team members, writing Google AdWords ad copy, and more. Among the OutCast clients I’ve worked with are:
FOR MORE INFORMATION:
Learn more about the SEO copywriting, consulting, and training services I provide.
Browse a list of SEO and social media articles I’ve written for PC World, Small Business Computing, and others.
To find out how I can help you with your SEO needs, please call me at (415) 742-2022.
