SEO Articles

I write frequently about SEO and related topics, offering tips for small, medium, and large businesses. Here are links to some of my SEO articles, listed in reverse chronological order.

2016

* 6 Essential Small Business SEO Tips — Small Business Computing, Jan. 11, 2016

2015

* Inside RankBrain: What Google’s new search algorithm means to you — CIO.com, Nov. 24, 2015

* The 15 best free SEO tools — CIO.com, Nov. 5, 2015

* The 12 commandments of Wikipedia — CIO.com, Oct. 28, 2015

* How to effectively create and manage a Wikipedia page — CIO.com, Oct. 28, 2015

* Don’t get burned by Google — how to diversify your website traffic — CIO.com, Sept. 17, 2015

* Wanna Be a Small Business SEO Superstar? — CIO.com, July 21, 2015

* How voice search and Google ‘direct answers’ are changing SEO — CIO.com, May 6, 2015

* How to Prepare for Google’s Next Major Search Update — CIO.com, April 2, 2015

* SEO and SEM Predictions and Tips for 2015 — CIO.com, Jan. 28, 2015

* How to Use Ebooks to Improve Your Content Marketing Strategy — CIO.com, Jan. 13, 2015

* SEO in 2015: Trends and Tips for Small Businesses — Small Business Computing, Jan. 13, 2015

2014

* Mastering the Basics of Online Reputation Management — CIO.com, Nov. 13, 2014

* Top Tips and Tools for Online Reputation Management — CIO.com, Nov. 13, 2014

* How (and Why) to Perform a DIY SEO Site Audit — CIO.com, Oct. 2, 2014

* Top 25 DIY Tips for Better SEO — CIO.com, Aug. 5, 2014

* Busting the Top 15 SEO Myths of 2014 — CIO.com, July 16, 2014

* What SMBs Need to Know About Ever-Changing SEO — Small Business Computing, May 22, 2014

* Top 10 Technical SEO Issues (and How to Fix Them — CIO.com, May 20, 2014

* Link Building Strategies & Tips for 2014 — CIO.com, April 3, 2014

* Guest Blogging is Dead. Long Live Guest Blogging — Small Business Computing, Feb. 18, 2014

* 20 SEO Tips, Trends and Predictions for 2014 — CIO.com, Jan. 16, 2014

* Does Google Authorship Matter for SEO? — CIO.com, Jan. 7, 2014

2013

* How to Use Google’s Keyword Planner for SEO (and 7 Free Alternatives) — CIO.com, Oct. 23, 2013

* What 3 Big Google Updates Mean for Your SEO Strategy — CIO.com, Oct 16, 2013

* 8 Things You Need to Know About SEO Now — CIO.com, Aug. 20, 2013

* 6 Google Analytics Tips for Online Marketers and Small Business Owners — CIO.com, July 25, 2013

* The Content Marketing Hall of Fame: 13 Ways to Build Your Business — CIO.com, May 14, 2013

* Google Author Rank: What Small Businesses Need to Know — Small Business Computing, April 3, 2013

* 20 SEO Tools to Help You Achieve, Measure Success — CIO.com, Feb. 6, 2013

* How to Avoid Online Reputation Management Nightmares — CIO.com, Jan. 23, 2013

* What is Content Marketing, and Why Does Your Business Need It? CIO.com, Jan. 9, 2013

2012

* How to Deal With Panda, Penguin and Other Google Algorithm Changes — CIO.com, Nov. 7, 2012

* Mobile SEO Strategies: More than Just Choosing Keywords — CIO.com, Oct. 18, 2012

* 5 Tips for Looking Good on Google — Life Reimagined, Sept. 21, 2012

* 10 Online Reputation Management Tips for Businesses — CIO.com, Aug. 27, 2012

* 5 Ways to Boost Traffic to Your Website —Life Reimagined, Aug. 14, 2012

* 10 Online Reputation Management Tips for Job Seekers — CIO.com, July 17, 2012

* 25 Link-Building Tips to Drive Traffic to Your Website — CIO.com, May 9, 2012

* How to Evaluate Enterprise Search Options — CIO.com, Feb. 8, 2012

* Top 10 Things to Look for in an SEO Expert CIO.com, Jan. 23, 2012

2011

Top 5 SEO and Social Media Tools for Creating Web Content — Small Business Computing, October 6, 2011

* Online Reputation Management: Top 10 Tips for Small Business —Small Business Computing, Sept. 1, 2011

* How to Build a Small Business Website with WordPress  Small Business Computing, July 13, 2011

Top 10 Small Business SEO Tips for Link Building — Small Business Computing, June 7, 2011

2010

* Top 10 Small Business SEO Tips for YouTube Videos — Small Business Computing, Dec. 2, 2010

Small Business SEO: 10 Ways to Optimize an Online Newsroom — Small Business Computing, Aug. 30, 2010

Small Business SEO: How to Optimize Press Releases — Small Business Computing, May 24, 2010

Top 10 Free Small Business SEO Tools — Small Business Computing, April 1, 2010

2009

Five SEO Secrets to Make Your Site More Visible — PCWorld.com, Dec. 22, 2009

* SEO Tips for Small Business: How to Get Good Links — Small Business Computing, Dec. 7, 2009

* SEO Tips: How to Increase Traffic With Keywords — Small Business Computing, Oct. 7, 2009

Search Engine Optimization: SEO Tips for Small Business — Small Business Computing, Sept. 29,  2009